Turn leads
into members.
CRM is the relationship engine of GymAxis. Every enquiry, tour, free trial, paying member and lapsed cancellation in one timeline — with AI deciding who to call next.
Live preview
Pipeline today
The problem
Sticky notes are not a sales pipeline.
Front-desk teams juggle Excel, the gym's booking app, the marketing tool's contacts, and personal phone books. Half the leads from last week's open day were never followed up. The other half got three emails from three different staff members.
How GymAxis solves it
One pipeline. One contact record. One next action.
CRM unifies every touchpoint — web form, social DM, walk-in, referral, won-back churned member — into a single contact card with a clear next step. Pipeline stages mirror your real sales motion, not a generic SaaS template.
Capabilities
Everything CRM can do.
Unified contacts
Every lead, member, family group and ex-member with the full timeline — no more duplicate records.
Custom pipelines
Configure stages per goal: cold lead → tour → trial → joined. Drag-and-drop the canvas to your motion.
Dynamic lists
Build saved segments ("Joined < 30 days, no class booked yet") that refresh in real time.
Activity timeline
Calls, emails, classes, payments, support — everything a member did, on one screen.
Revenue forecasting
Pipeline-weighted forecast with confidence bands. Know your next month's bookings before they happen.
AI lead scoring
Hot/Warm/Cold scoring trained on your historical conversions, plus the suggested next action per lead.
Pipeline view
See your whole motion at a glance.
Drag deals across stages, watch the conversion funnel update live, and let AI flag the leads slipping through the cracks. Pipeline-aware bulk actions mean you can email an entire stage in two clicks.
- Pipeline canvas with deal value totals
- AI surfaces stalled leads daily
- One-click bulk email or SMS to a stage
Pipeline view
Pipeline · this month
Contact card
The whole relationship, on one screen.
Class history, email opens, payment status, family group, last conversation, NPS — everything front-desk needs to feel like they remember every member by name.
- Family-group view collapses parent + kids
- Notes sync to AI for contextual replies
- Custom properties — tag anything, segment by it
Contact card
Sarah Walker · Member
AI inside
AI that closes more leads, with less front-desk effort.
Every CRM screen has Claude grounded against your data. Ask "who hasn't booked a class in 14 days?" and get an instant segment with a one-click email campaign attached.
Lead scoring
Hot/Warm/Cold scoring, retrained weekly on your won/lost outcomes.
Reply assistant
Drafts contextual replies grounded in the member's class history and last conversation.
Churn early-warning
Flags members whose attendance pattern matches historical cancellations 14–28 days before they ask to leave.
Connected platform
CRM is wired into the rest of GymAxis.
Memberships
Bookings, freezes, family invoices feed the contact timeline automatically.
Marketing
Pipeline segments are valid audiences. Send a campaign to "Tour booked, no follow-up" in one click.
Operations
Member-reported faults appear in their CRM timeline and trigger automatic apologies.
Reporting
Cohort retention, lead-source ROI, LTV by segment — all in one dashboard.
Operator outcomes
Real numbers from real operators.
Lead-to-member conversion
Avg first-response time saved
Annual revenue lift per site
Lower 6-month churn
Price it for your estate
in real time.
Drag the slider to see what GymAxis Pro costs across all your sites — every module included, no upgrade ladder. First site is on us; each extra site is just £50/mo.
- All four modules — Memberships, CRM, Marketing, Operations
- AI Triage, AI Director, RA generator
- Stripe + Mailchimp + open API integrations
- 3-day free trial with every module unlocked
Live estimate
1 site
£150 base + £50 × 0 extra sites · billed monthly
Stop losing members you've already won.
Pull every contact, lead and member into a single, AI-powered timeline this week.