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Reporting module

See the whole
business.

Reporting is the analytics, audit and compliance layer of GymAxis. Cohort retention, LTV, capex pipeline, wage ratio, NPS, and a tamper-evident audit log built for SOC 2 evidence and operator transparency.

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Business at a glance

MRR£148k
6-mo retention78%
NPS+62
Equipment uptime98.6%

The problem

Five tools, five dashboards, none reconcile.

Your finance team exports CSVs from the booking app, the engineer's portal, the email tool and the rota sheet — then spends Friday afternoon stitching them together in Excel. By Monday, the numbers are already stale.

How GymAxis solves it

One dataset. One dashboard. One audit trail.

Reporting reads directly from every other module. Cohort retention from Memberships, lead-source ROI from CRM, capex from Service, wage ratio from Staffing, campaign attribution from Marketing — all on the same timeline.

Capabilities

Everything Reporting can do.

Cohort retention

Joiners by month vs retention curves. Spot the cohort that's churning before it costs you a quarter.

Revenue & LTV

MRR, ARR, average LTV by plan, by site, by instructor, by lead source. Export to .xlsx for the board.

Operational KPIs

Class fill, no-show rate, fault density, MTTR, wage ratio, marketing CPL — every number you need.

Weekly digest

Auto-generated Friday digest: top wins, watch-outs, AI insights. Designed for the multi-site CEO.

Audit log

Tamper-evident master-admin audit trail with CSV export. Built for SOC 2 / ISO 27001 evidence and internal compliance.

API + data export

Read-only API for your data warehouse. CSV / Parquet exports nightly to S3 if you have a BI team.

Cohort retention

Spot churn before your accountant does.

Joiners-by-month vs retention curves give you 90 days of warning before MRR slips. Slice by site, plan, lead source or instructor. Export the underlying data, no questions asked.

  • Joiner cohorts overlaid by month
  • AI surfaces the under-performing cohort weekly
  • CSV / Parquet export for warehouse teams

Cohort retention

Cohorts · last 6 months

Nov '25 cohort · 6mo82%
Dec '25 cohort · 5mo79%
Jan '26 cohort · 4mo74%
Feb '26 cohort · 3mo88%

Audit log

Every master-admin action, immutable.

Login events, role changes, billing overrides, tenant switches, data wipes — captured with actor, target, timestamp and metadata. CSV export ready for your auditor or compliance team.

  • Append-only, tamper-evident
  • Filter by actor, target, action
  • CSV export with hash-chain verification

Audit log

Audit · today

craig@ · invoice override14:02
lee@ · plan upgrade12:38
admin@ · tenant switch11:11
system · JWT rotation00:00

AI inside

AI that flags the number you should be looking at.

Reporting's AI watches every metric for anomalies and writes you a Friday digest in plain English. "Yoga class fill dropped 12% week-over-week. Likely cause: instructor change. Suggested action: ..." — that level of clarity.

Anomaly detection

Flags metric outliers across every module — usually 7–14 days before they hit the P&L.

Plain-English digest

Friday email with top 3 wins, top 3 watch-outs, recommended actions. Read in 90 seconds.

Question-to-chart

Ask "show me yoga retention by instructor since January" — get a chart, not a Jira ticket.

Operator outcomes

Real numbers from real operators.

Faster end-of-month close

0

Tools to reconcile

SOC 2

Audit-ready out of the box

< 90s

Friday digest read time

One bundle · every module

Price it for your estate in real time.

Drag the slider to see what GymAxis Pro costs across all your sites — every module included, no upgrade ladder. First site is on us; each extra site is just £50/mo.

  • All four modules — Memberships, CRM, Marketing, Operations
  • AI Triage, AI Director, RA generator
  • Stripe + Mailchimp + open API integrations
  • 3-day free trial with every module unlocked

Live estimate

1 site

+0 extra
£150/ month

£150 base + £50 × 0 extra sites · billed monthly

1 site25+ sites
See full pricing & per-module options →

Stop stitching dashboards together on a Friday.

Get a single source of truth for every operational and financial number that matters.

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