Classes, plans,
walk-ins.
Memberships is the booking, billing and member-experience layer of GymAxis. Built equally well for boutique studios, dance schools and multi-site chains — six selling models, family billing, and Auto-Bill that quietly pays itself.
Live preview
Today's timetable
The problem
Boutique tools don't scale. Big-box tools don't humanise.
Studios outgrow their booking app the day they hire a second instructor. Multi-site chains drown members in clunky portals from 2009. And dance schools end up running termly invoices on a spreadsheet.
How GymAxis solves it
One Memberships engine. Six selling models. Studio Mode for new operators.
Recurring, fixed-term, class packs (with credits + expiry), pay-as-you-go, courses (with pro-rata holiday smoothing), bundles. Studio Mode trims 16 tabs to 7 for solo operators. Family Auto-Bill charges the parent on the 1st of the month off-session.
Capabilities
Everything Memberships can do.
Timetable + bookings
Live class schedule with capacity, waitlist auto-promote, family sub-profiles, and embeddable iframe.
Family Auto-Bill
Parent saves a card once. We charge the previous month's invoice off-session on the 1st. Dunning ladder if it declines.
Family Wallet
Pre-paid balance per parent. Auto-Bill checks the wallet first — fewer card declines, better cash-flow signal.
Family + sub-profiles
One parent, multiple kids, sibling discount auto-applied at invoice time. Termly billing supported.
Course builder
Drag a 12-week dance term into a course — auto-skips bank holidays and pro-rates the monthly invoice.
PWA Member app
Add-to-home-screen, branded per studio, offline-capable shell. Members feel like you built them an app.
Auto-Bill
Cash-flow on autopilot.
On the 1st of every month, every Auto-Bill member gets charged off-session. If it declines, the dunning ladder kicks in (gentle reminder → stern → final notice) so you don't have to chase parents personally.
- Stripe SetupIntent — PCI-out-of-scope
- 3-step dunning ladder, brand-aware emails
- Wallet applied first → fewer declines
Auto-Bill
Auto-Bill cycle · 1 May
Studio Mode
Set up in 10 minutes, not 10 weeks.
Solo operators flip Studio Mode on and the console trims 16 tabs to 7. The 4-step quickstart wizard creates a drop-in plan, a monthly unlimited, a weekly class template + 8 occurrences, and hands them a public booking URL.
- 4-step wizard with sensible UK defaults
- Public booking page in one tap
- Toggle off any time to unlock the full console
Studio Mode
Quickstart · Step 4 / 4
AI inside
AI that knows your members better than you do.
Memberships uses Claude to predict churn 14 days early, recommend the right plan to each member based on attendance pattern, and rewrite cancellation emails to recover members on the way out.
Churn prediction
Flags members whose booking pattern is about to drop. Gives you 14–28 days to intervene.
Plan recommendation
Tells the member they're overpaying or underpaying based on real usage. Honest tool. Saves cancellations.
Win-back drafts
Auto-drafts a personalised win-back email for every cancellation, ready for one-click send.
Connected platform
Memberships is wired into the rest of GymAxis.
CRM
Every booking, freeze and family invoice lands on the contact timeline automatically.
Marketing
Member segments ("no class in 14d") are one-click campaign audiences.
Operations
Equipment fault on a class machine? Booking auto-relocates and members are notified.
Reporting
LTV, retention curves, no-show rates and Auto-Bill recovery on one screen.
Operator outcomes
Real numbers from real operators.
Class fill rate
Auto-Bill success rate
Lower churn after 6 months
Studio set-up time
Price it for your estate
in real time.
Drag the slider to see what GymAxis Pro costs across all your sites — every module included, no upgrade ladder. First site is on us; each extra site is just £50/mo.
- All four modules — Memberships, CRM, Marketing, Operations
- AI Triage, AI Director, RA generator
- Stripe + Mailchimp + open API integrations
- 3-day free trial with every module unlocked
Live estimate
1 site
£150 base + £50 × 0 extra sites · billed monthly
Take bookings, payments and family invoicing off your plate.
Studios up and running in under an hour. Multi-site chains in two weeks.